🌊 WAIST DEEP – WHERE THE WATER MEETS THE WILD

Born in Florida. Built for Everywhere.

At Waist Deep, we live for the thrill of getting lost in the outdoors, the pride of our roots, and the grind of building something real. Our brand is more than clothing—it’s a statement. Whether you're knee-deep in water chasing the next big catch, waist-deep in the hustle, or soaking in the sun with good people and cold drinks, Waist Deep represents those who dive in headfirst and live unapologetically.

🧢 WHO WE ARE

We're a Florida-based lifestyle brand with deep ties to the coast, the culture, and the everyday people who don’t mind getting a little dirty on the way to the top. Founded by locals who grew up with toes in the sand and eyes on the hustle, Waist Deep was created to bring together comfort, style, and purpose—on and off the water.

🎯 WHAT WE STAND FOR

Authenticity
Every stitch, every print, every design is inspired by the real—real places, real people, and real moments. No fluff. No fake.

Pride
Our logo—featuring the iconic outline of Florida—is a badge of honor for those proud of where they come from and where they’re going.

Lifestyle First
Our gear is made to move with you. Whether you're reeling in tarpon, tailgating on a Saturday, or just posted up with the crew, Waist Deep fits your flow.

💥 OUR MISSION

To create bold, functional, and affordable apparel that speaks for the underdogs, the outdoorsmen, the locals, and the loyal. We’re here to build a community, not just sell clothes.

📍 REPRESENTING FLORIDA – AND BEYOND

From Panhandle beaches to backcountry trails, our designs are built for the Florida lifestyle—but worn by anyone who gets what it means to go Waist Deep. Whether you're rocking a snapback, a tee, or a koozie, you're repping something bigger than just a brand.